What is Netori?

Netori is the direct opposite of NTR (Netorare) and represents an important distinction that hentai communities debate constantly. While NTR (Netorare) places the viewer in the perspective of someone whose partner is being taken, Netori flips the perspective — the viewer identifies with the person doing the taking. In Netori hentai, the protagonist actively seduces or steals someone else's partner, framing this as a victory rather than a loss. The emotional experience is entirely different: NTR is designed to provoke jealousy and humiliation, while Netori provides a power fantasy of conquest. Many fans who hate NTR actually enjoy Netori for exactly this reason. Both terms originate from the Japanese verb 'netoru' — to steal a partner. Netori scenarios frequently involve office settings, school environments, or neighborhood relationships. The genre is less common than NTR in studio production but appears frequently in doujinshi. Understanding the NTR/Netori distinction is essential vocabulary in hentai fandom, as the two are often mistakenly conflated. Browse the netori tag on iku.gg for content that flips the script on infidelity fantasies.